Brand Strategist
Visual Storyteller
Paris, France — Open globally
Steffin Abraham
Brands I have worked with
I have learned that great projects are made successful through controlled creativity. The real skill is maintaining that tension between freedom and structure.
And I have really got good at holding that line.
Led Garnier's first step into the metaverse. Five hair color brands together in one digital space, the Color Home, where people could learn, play, and explore.
Connected agencies across the US, Stockholm, Israel, and France to make it happen. Handled Augmented Reality integration and strict UK regulations to ensure a smooth launch.
Selected Works
l'oréal
Defined the visual style for high-impact campaigns like Nutrisse Ultra Color and Good. Directed the full lifecycle of global digital assets from social media images to e-commerce content.
See my work in L'Oréal
UGC CONTENT | BRAND PHOTOGRAPHY
Travelled across five states to capture content for a brand, in real places, with real people. No studio. Just the brand promise, on camera.
PERSONAL PROJECT | PRODUCT DESIGN
Paper business cards made no sense to me. So I built something better.
Zute is an NFC-powered digital card that lets you share your profile with one tap. I took it from idea to product, handling the branding, the pitch, and everything in between.
"He was one of the most organised and creative people I've met. He delivered every project with full commitment and success, and his own 'baby' projects quickly grew and were recognised by key stakeholders across different departments."
Anastasiia Starkova
Host Loud Women radio show
Account Executive, Genius Sports
"Steffin est une personne créative et organisée, qui a toujours su livrer des résultats remarquables, même sous pression. Son adaptabilité et ses solides compétences en gestion de projet font de lui un atout précieux."
Eloïse Kellen
Analyst - Private Equity
Turenne Groupe
The Eye Behind the Strategy
Photography trains me to see, not just look.
It shapes how I think about every campaign I touch.
View through my lens
PHOTOGRAPHY
Snack Content
Short form, on-brand, built to stop the scroll.
View through my lens
Videography
Some of the content I have had fun creating.
Fueling a Personal Brand
Brand Building · Creator Strategy
Tana, India’s youngest female stunt rider had the skill, the adrenaline, and the story. What she needed was an audience. We built her visual identity from scratch, found the brands that matched her energy, and let the content do the rest. Red Bull, BMW, TVS followed naturally.
Crafted a visual identity that blended lifestyle with action. Told a story of grit, freedom, and breaking barriers.
Aligned her personal brand with industry titans to elevate credibility.
Secured wings with Red Bull and many more
We had strength in numbers, too
with 20.69% average post and profile ER and more than 68,944 average profile reach
and 28,748 average profile views a month
we grew from 800 to 49K in a span of less than 1 year.
